Lossy WebP with transparency
Unlike JPG, WebP can combine lossy colour compression with a separate, high-quality alpha channel. That makes it ideal for product cut-outs, illustrations with shadows and photos with transparent backgrounds, which are huge as PNG.
| Content | Quality to try |
|---|---|
| Photos and cut-outs with transparency | 75–80 |
| Illustrations with gradients | 85–90 |
| Flat logos, icons, line art | 90+; or keep PNG and use Smart PNG |
Small, flat graphics are sometimes already tiny as optimised PNGs; compare the sizes Kilomill shows for each file before switching.